Senate Panel Directs PEMRA to Warn on Infant Formula Ads
Members also discussed possible advertising restrictions and fines, which are not described as decided.
A Senate committee has directed PEMRA to ensure that infant formula milk advertisements carry clear health warnings stating that mother's milk has no substitute.
The direction is about the warning on advertisements. Stronger limits and fines were discussed in the same meeting, not announced as decisions.
What the infant formula direction requires
The move aims to promote breastfeeding and address concerns about child nutrition in Pakistan.
During the meeting, members also discussed stronger action against formula milk promotions, including possible advertising restrictions and fines. The update does not say those restrictions or fines have been imposed.
Our verdict
PEMRA has been told that infant formula ads must state, clearly, that mother's milk has no substitute. Possible ad restrictions and fines were raised in the committee and are not described as already in force.
Follow for more updates.
Frequently asked questions
What did the Senate committee direct?
That PEMRA ensure infant formula milk ads carry a clear health warning.
What must the warning say?
That mother's milk has no substitute.
Why was the direction given?
To promote breastfeeding and address concerns about child nutrition in Pakistan.
Were fines imposed?
No. Members discussed possible advertising restrictions and fines. The update does not say they were imposed.
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